Woke to the news The Wiggles have won Triple J's Hottest 100 with their cover of Elephant
It's not surprising to me, as the song seemed to be the only contender that I saw being discussed in the lead-up to the event.
The original track is cynical about a particular kind of corporate character that seems straight out of the stories about Sony's Australian operations.
This kid-friendly rendition brings light to the image and beautifully segues into The Wiggles own material as a kind of bridge or medley.
However, I feel like we're witnessing the moment when Triple J finally disappears up it's own arse.
For years the need for the station to appeal to youth has meant they increasingly mimic the overblown hype of commercial radio.
The idea that the Triple J competition is won by a song they produced themselves is a kind of vertical-integration, as the promote and also sell the result.
Maybe I should file a complaint with the Australian Competition and Consumer Commission?
