Not Another Bank?

Recently an Australian bank has been promoting itself as unlike other Australian banks.

Personally I can't understand how they're Not Another Bank but at one point I thought it was worth having an account with them and I haven't closed it yet. Anyway, this week I undertook a survey on their website and was surprised by the third question here:

"Much more fuss is being made about air and water pollution than is really justified"

Are they evaluating whether there's an advantage in portraying themselves as green?