Can women sell cymbals?

Previously I've commented on the use of sexy women to sell keyboards and speakers.
It's awesome to see this theme expanded to sell cymbals.

It reminds me of an experiment I read about while studying psychology. They found that by showing men photos of naked women wearing high heels they could train blokes to be aroused by shoes.

BTW the ads aren't working because I'm flaccid while looking at my cymbals.