This cheese reminded me of Germaine Greer, who wrote in The Female Eunuch that:
"…every girl whose upbringing is 'normal'. She is a female faggot."
While Greer writes provocatively and this has been criticised for being homophobic, I think you can see her point. This tells girls from an early age that an interest in robotics and technology is the realm of males.
Kraft must've done their market research and found that boys are impressed by the robots; while girls will eat cheese for coloured hair?
