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Yoghurt always seems to be discounted at the supermarket, so I buy whatever is on special but recently my partner has told me not to buy anything with artificial colours and sweeteners -- which seems to be increasingly difficult.
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Like this yoghurt I bought last week. The 'Reduced' sticker covered most of the front but the bit I read said there weren't artificial colours or sweeteners. Yet when I got home my partner pointed out these ingredients have numbers. I protested that the yoghurt didn't call itself diet so it should've been okay and it was pointed out to me that diet is a word that's disappearing from packaging.
When did 'diet' die? It was suggested to me that since studies show diets don't work for long-term changes in eating habits, products are being marketed without the word diet. There's this suggestion you'll eat less if you eat the product with a claim to have bugger all fat and you're supposed to conclude weight will be lost. Bizarre.
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And the branding "For me no fat"? It leads me to think that Yoplait are channeling Yoda and hoping the Force will assist with the marketing of this product!